Our Expert

Prajika Fernando

Country Head - Sri Lanka

Prajika Fernando is a unique kind of champion - market research expert, operational manager, and team leader. With over 20 years of professional experience, Prajika structures her life around transforming data into actionable consumer insights. She’s the type of person one draws inspiration from, and has much to give to all that ask. Her proven track record of utilising leadership, cutting-edge research and technology, and building clients across multiple industries (multinational, local, and international) is a benchmark for the global market research industry. Brilliant, unflinchingly analytical, and ready to offer actionable insights to whatever comes her way, Prajika has, over the years, carved a history of delivering winning strategies. Notably, in addition to her involvement with the Chartered Institute of Marketing, UK, she has been an Executive Committee member of the Market Research Society of Sri Lanka from 2015 to 2019 while also serving as Assistant Secretary from 2016 to 2018.


Know your consumer

Partnering with you to help you know your market and consumer better

Create your best offer

Utilising a mix of conscious and unconscious decision making to help you create the best offering—from ideation to final offer

Know your shopper

Helping you understand the shopping process through stated response and observed behaviours

Retain your customer

Using trade-offs that consumers make in real life to evaluate satisfaction with different touchpoints through best-in-class platforms and tools