Prajika Fernando is a unique kind of champion - market research expert, operational manager, and team leader. With over 20 years of professional experience, Prajika structures her life around transforming data into actionable consumer insights. She’s the type of person one draws inspiration from, and has much to give to all that ask. Her proven track record of utilising leadership, cutting-edge research and technology, and building clients across multiple industries (multinational, local, and international) is a benchmark for the global market research industry. Brilliant, unflinchingly analytical, and ready to offer actionable insights to whatever comes her way, Prajika has, over the years, carved a history of delivering winning strategies. Notably, in addition to her involvement with the Chartered Institute of Marketing, UK, she has been an Executive Committee member of the Market Research Society of Sri Lanka from 2015 to 2019 while also serving as Assistant Secretary from 2016 to 2018.