Every choice a consumer makes is a trade-off. To examine the consumer through multiple dimensions and effectively identify distinct consumer cohorts, decrypt offers the segmentation solution “STATUM”.

“STATUM”- simultaneously looks at target consumers from multiple lenses with mixed methodologies to arrive at the most actionable and meaningful segments.

“deFnE”- assess the market opportunity for a new product/service based on needs in the market and availability and performance of products on those needs. We use the demand side as well as supply side approach to provide feasibility as well as estimating the market structure.