Nirepinder’s thinking rests solidly on both Mind and Mathematics. Taking learnings from statistics, philosophy, rhetoric, behavioral sciences and evolutionary psychology, he is at home in MR.

Nirepinder has made the most of his nearly two decades of industry experience, even synergizing economists, data scientists & researchers to go beyond conventional consumer research.

He is an expert at segmentation, opportunity identification, market landscapes, brand, communication, and product research. He is adept at shopping, data science, and secondary data-based insights too.

Nirepinder spends his personal time wood working, training in mixed martial arts and reading- anything from Homer to Thaler is welcomed.